Sleepme had a new product to launch and one shot to land it. We handled all of it. Concept, sets, casting, photography, film, and 3D animation. From one team.
Sleepme rebuilt the ChiliPad. The system that cools and warms the bed.
They needed a campaign ready for every channel, on a launch timeline. They handed it to us, and we ran it.
Most launches need three vendors. This one needed one. Motion, stills, and animation came out of the same studio, the same crew, and the same creative direction.
The product launch campaign and a library of cut-downs for paid, social, and retail. Directed, shot, and edited in studio.
A full photography campaign across lifestyle, product, and app. Lit and styled on sets we built ourselves.
3D product animation that shows how the system works. Built to make a complex feature read in seconds.
A short breakdown of the production. From the set build to the final frame.
Before a single frame, we found the story. ChiliPad 2.0 lives in two states. The heat and the tossing of a bad night. The cool calm of a good one. We built the campaign around that shift, and let temperature carry the mood from frame to frame.
Lifestyle, product, and app photography shot in a single block. One look, one grade, every aspect ratio the launch needed.
Every set was built in house. We constructed the bedrooms, rigged the lighting, and ran the floor with our own cast and crew. Nothing was outsourced. That control is why the work holds together.
ChiliPad 2.0 cools and warms through water and a control hub. We modeled the product in 3D and animated the system, so the technology that is hard to explain becomes the part your customer remembers.
The work is only half of it. Clients stay because of how the work gets done. Here is what that looks like.
We start with your goal, then build toward it. Strategy comes before a single frame.
We take the whole production and run it. From first concept to final delivery.
Motion, stills, and animation under one roof. No vendors for you to manage.
Artistry. / Infrastructure. / Results.
Planning a product launch? So were they. Tell us the goal, and we will build the creative that fuels it.
Twelve years. Walmart, P&G, Carnegie Mellon.
